The right KPIs reveal how effective your SEO efforts are at driving business outcomes. They let you see what is delivering results so you can concentrate on those areas and address the parts that need improvement. ” Yes, that matters—but SEO also affects conversions, revenue, and long-term brand growth.

For instance, one way to improve your WordPress website loading speed is to use a CDN (content delivery network). CDNs can speed up your content load times for users around the world. By matching your content with search intent, you can answer these questions and create content that people are most looking for. For instance, in some cases, Google displays mostly videos and infographics in the top results. This means you should create a video or an infographic for the best chance of ranking for those keywords.

Watching that improvement in rankings confirmed that our content updates were effective. I monitor them to understand how my site SEO Anomaly compares with competitors for specific, important transactional keywords. Without measurements, it’s too easy to invest time and money based on guesswork. As you navigate the world of SEO, remember that tracking your progress is key to achieving your goals.

Check for Broken Links

If your SEO agency hasn’t optimized these, you’ll likely lose out in rankings. If your business doesn’t rank well, you’re losing potential customers to competitors. By 2025, businesses are expected to spend over $100 billion globally on SEO to stay competitive. Google treats HTTPS as a ranking signal as part of a whole measure of page experience.

(I should also point out that I don’t go overboard and use my keyword 100 times. That’s called “keyword stuffing”, which can work against your SEO efforts). Which means that users can get the answer to their question faster. A robots.txt file provides a pathway for Google bots and tells them how to crawl and index your website. It identifies which pages search engine spiders should crawl and which they should avoid. This is why you need to create amazing content that’s focused on your industry or main subject. And try to focus your website and blog content on one major topic.

• We had some things listed on that page relating to page experience as ‘systems’ that were actually signals.
• I lead strategic marketing and business development initiatives, helping businesses overcome plateaus and achieve significant growth.
• Google’s advanced algorithms always aim to provide the most relevant and accessible results for every search.
• Because more users are on mobile devices, Google followed the logical path and began prioritizing sites with designs that adapt to mobile screens.
• “So obviously there’s a little bit of overlap there with regards to… Google understanding my content better and me ranking better for the queries that I care about.

The Three Pillars Of SEO: Authority, Relevance, And Experience

Websites that provide an easy navigational experience are more likely to reduce bounce rates and improve user experience. In contrast, backlinks from low-quality or spammy websites can send negative signals to Google and hurt your rankings. Pages with high-quality backlinks also tend to have higher search rankings. To build high-quality backlinks, focus on guest blogging, influencer outreach, and creating shareable content that others will want to link to. Ensure your backlinks come from reputable sources within your industry, as spammy or irrelevant links can harm your rankings. For businesses catering to a local audience, it is important to include local keywords in your meta tags, headers, and content to increase visibility in your area.

The more help you can give to Google to understand your content, the more likely your page SEO rank will increase in your niche. One negative SEO ranking factor to be aware of is duplicate content. And if you have similar content, tell Google which one should be ranked as most authoritative using canonical URLs. As our keyword research guide said, Google’s search algorithm relies on keywords.