Or manually search the URL in Semrush’s Organic Research tool. Top-ranking pages also show strong E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness). It predominantly features listicles with product details (and images). Scroll down to the “SERP Analysis” section to find information about the top 10 organic results (the typical first page of Google.), including SERP features. Whereas “tug of war dog toy” gets 1,300 monthly searches and has a keyword difficulty of 13%.

• Many use Moz for keyword research, so the rank tracking feature fits naturally into that workflow.
• This research supports the idea that higher rankings generate more clicks.
• By regularly analyzing performance data, you can identify what strategies are working, pinpoint areas for improvement, and make informed decisions to enhance your SEO efforts.
• Likewise, make the page look as visually pleasing as possible.

Also, if you’d like to learn more about how we collected and analyzed our data, here is a link to our study methods. We also uploaded the raw data used in this analysis to GitHub. As this is a correlation study, it’s impossible to determine from our data alone. Specifically, URLs at position #1 are on average 9.2 characters shorter than URLs that rank in position #10. And across all of the pages in our data set, we found that the average URL Rating of a first page result in Google was 11.2. Our previous site speed analysis found that the average page took 10 seconds to load on desktop and 27 seconds to load on mobile.

Final Thoughts: Boosting Shopify SEO the Right Way

To rank higher on Google, it’s crucial to target long-tail and question keywords. These are specific keyword phrases that have lower competition but higher conversion potential. By incorporating them into your content strategy, you can increase your chances of appearing in relevant search results. Creating high-quality, engaging content is crucial for ranking higher on Google’s search results page. It helps improve the visibility and credibility of your site, ultimately driving more traffic and potential customers to your business. Website loading speed is crucial for both user experience and one way for how to rank higher on Google.

Step 4: Optimize your website

Proper keyword research ensures your blog posts align with users’ search intents. At the same time, it helps in increasing the likelihood of ranking well on Google and attracting relevant traffic. Regular updates and alignment with Google’s E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trustworthiness) are also crucial. Remember, it’s not just about the quantity of backlinks but also the quality. Focus on obtaining links from authoritative websites that are relevant to your industry or niche. By incorporating these keywords strategically throughout your content, you can increase the chances of appearing in search results.

In other words, don’t go off on a tangent explaining how your mom once deviated from one of the steps and ended up with burnt rice. This will only reduce clarity, which may confuse Google’s language processing algorithms. If we click the caret next to any of these URLs, we see their estimated worldwide monthly organic traffic.

While Google Forms doesn’t include ranked choice voting, you can build something similar with a workaround—or upgrade your forms with Fillout to add ranked choice fields. Before you open another BHS Links tab and enter one of your target terms, take some steps to ensure that you are getting the most accurate results. Sitechecker offers users a free trial to test the platform before committing.

It helps to elevate the user experience by making it easier to find what they’re looking for and jump there with a click. Long tail keywords are made up of 3+ words and are very specific. They’re an excellent addition to any SEO strategy because they’re typically low competition and target pre-qualified traffic.

For example, searching Google with the keywords “best dog toys” and “good toys for dogs” produces similar results. Other websites and content types may struggle to rank highly. Yes, there are several free website rank finder tools available. However, free versions may have limitations in terms of features and data access compared to their paid counterparts.

To see if you have any technical issues that need to be addressed, you can check out this post or use a Site Audit tool like the one above from SEMrush. This is true for both organic search results and paid search results. If you’re looking for a direct way to improve your odds of ranking well on the Google SERP, you may want to look into cleaning up the back end of your website.

Your content probably won’t rank #1 on the Google SERP overnight, so you need to distribute your content more directly to get backlinks. This is part of the reason why blogs are so popular for businesses. It gives them a great platform for publishing content and helps them build an audience that loves their business (and hopefully backlinks to their site). Well, one of the best ways to increase backlinks to your site is through content marketing.