As a local business owner, you’ll want to use it to your full advantage when analyzing your audience. While you do have the option to pay for Google Maps ads, maintaining your Google business profile is free. If you do have room in your budget to pay for ads, that option can be an effective portion of your marketing strategy too. Google will show results relevant to what the person is searching for based on the information listed for each business.

Off-Page SEO

Armed with this information, you can adapt your content and SEO tactics to stay competitive. Beyond impressions and clicks, Search Console helps you identify specific keywords and queries driving traffic to your site. This insight allows you to refine your keyword strategy and optimize underperforming pages. By analyzing this data, you can optimize your site’s hierarchy, improve navigation, and enhance user experience. Additionally, benchmarking your site structure against competitors ensures your website remains competitive and accessible. Leverage this data-driven approach to create a more efficient, user-friendly website.

If not, see it as an opportunity to repurpose some of your older content so that it’s more in line with what your target audience is currently searching for online. It should be easy for users and search engines to find their way around your site. Not only should your pages be straightforward to navigate, but it should also look professional and attractive. Not only will pages that load faster lower your bounce rate, but Google’s algorithm also uses it as a factor when ranking websites. However, it’s not just about winning new customers (or diverting some of your competitors’ potential customers). It also helps to boost the credibility of your brand or business.

• There are a lot of different ranking factors that Google takes into account when determining where to rank your website.
• While this all sounds like a lot to manage (and it can be), once your website is running well, it usually stays that way.
• Meta descriptions are also shown when sharing your page on social media, so this is another reason to make it accurate, eye-catching, and brief.
• You can see Hummingbird in action at the bottom of Google where other “theme-related” results are shown that do not necessarily contain the keywords from the original search query.
• According to Google, backlinks are one of the top 3 factors considered for the ranking.
• It’s the best strategy for full-time bloggers to get organic traffic with or without SEO.

Prevent Keyword Cannibalization

Even if they don’t name your site, you can find these opportunities off of relevant topics that you cover BHS Links in your content. The editorial team did not participate in the creation of this guide. Gizmodo may earn a commission when you buy through links on the site. This article, for instance, is well over 3,000 words but it’s filled with information on how to rank higher on Google. To get a better overview of what you should do, you can refer to Semrush’s SEO Writing Assistant. Analyze your page with it and it’ll tell you what you did good and wrong.

How can the text and content of my website help to improve my Google ranking?

This means you can get more traffic… without needing higher rankings. In fact, podcasts might be the most underrated link building strategy on the planet. And I can almost guarantee that you’ll come away with a handful of backlinks.